Category Archives: Technology

Latest Posts

4 Surefire Ways to Benefit From Real Estate CRM

If you’ve been in real estate for any length of time, you know there’s a lot that must happen during each transaction, regardless of your earnings. In addition to having the required knowledge and certifications, you must be able to manage a variety of key functions. Integrating a real estate CRM system is a great way to simplify and lighten your workload. Let’s take a closer look at how you can benefit from CRM.

1. Lead Development

There’s a lot you can do to capture leads. Once you have done so, you’re just getting started because those leads must be developed and nurtured. The right real estate CRM system can help you achieve that goal. You can develop leads in many different ways, such as the use of an electronic newsletter that’s automatically sent out to your contacts using a drip campaign strategy. This isn’t something that’s standard, boring or typical. In fact, you can create a variety of engaging letters that are pre-written and distributed when it’s appropriate.

2. Team Collaboration

When you’re just getting started as a real estate agent, you might decide to venture out on your own. In the event that you join a team or establish your own team, collaboration is something that can be difficult if you don’t have the right software. Fortunately, a good real estate CRM system can make coordination and collaboration with either internal or remote teams easier. You can share information and view what’s happening with clients and the workload, often in real time. It’s a great way to optimize the efficiency of your operations.

3. Goal Setting

Many of the real estate CRM programs on the market have a goal setting feature that enables you to establish goals and monitor the progress that has been made. This is often a much appreciated feature because you can see where you are and determine what’s necessary for you to get back on track if you get overwhelmed from one week to the next. It’s a great way to establish a tactical roadmap for completing your work so that you are always headed in the right direction. More resources can be found at,or speak with one of their experts if you require additional insights.

4. Social Media Marketing

Managing social media is a job within itself that requires a lot of time, effort and patience. If you don’t have an automation feature for social media marketing, you’ll end up spending every free moment you have posting on different platforms. There are CRM systems that significantly simplify your social media marketing functions.

As a realtor, there are many ways to benefit form customer relationship management systems. You simply need to identify a program that works best for your needs.

IPv6 And Digital Advertisement – A Winner Combo

When the internet was first conceptualized it was a private network restricted to a small domain of researchers. Using 32 bits to keep track of addresses were more than enough. After the worldwide spread of the network, the IANA started regulating addresses for users all over the globe. But even then, only a handful of IP addresses were used. With privatization of computers, however, that began to change. No one could have predicted the rate of expansion of internet users.

The result was that we finally began to run out of IP addresses. Even slicing of host IPs and classless usage couldn’t suffice. Thus IPv6 adoption became the optimal solution.

What is IPv6?

As we already know, IP or Internet Protocol is a set of rules by which network devices transfer data on the web. It provides a logical address that can be used to identify networks and devices. IPv6 or Internet Protocol Version 6 is the next generation of internet protocol that will guide traffic on the internet. It is a direct step up from IPv4 which has now become obsolete.

Unlike the IPv4, IPv6 uses 128 bits to configure the address locations of any resource connected to the global network. Thus it has a much larger space and can assign addresses to a larger user base. In fact, IPv6 can support trillions of addresses whereas the previous version could only work with 4.3 billion.

The effect of IPv6 adoption on digital advertising

Digital advertising relies on user-specific ads that target relevant demographics. Most websites have algorithms in place to identify IP Addresses that view their content, thereby, identifying the kind of user that is accessing each content. This allows businesses keep track of other content they may like and thus, they can make accurate models predicting which products will be more marketable.

However, this kind of model prediction becomes infinitely more difficult with IPv4. Networks using version 4 internet protocols usually have layers of IPAddresses that make it difficult to track who the actual end user is. IPv4 uses NAT (Network Address Translation) which is a procedure where any computer in a private network is assigned a public address in order to communicate with the internet. While economical in saving the number of public IP addresses in use, this effectively hides user information from third parties.The relevant information is simply not retrievable and the forecast model consequently suffers. Cookies, detecting device IDs and other alternate technologies help to a certain extent but they can rarely get more specific than entire cities.

IPv6, however, can determine precise, accurate IP addresses thereby providing uncompromising information to organizations and analysts. With an abundance of network addresses available, hiding hosts becomes redundant and inefficient. Thus, use of NAT is deprecated. This “end to end” nature of the system makes it simpler for predictive engines to gather information about users and their patterns. Having no need to reroute the data means IPv6 is also much faster.

The migration to IPv6 has already begun and it is only a matter of time till the entire world makes this shift. With a more open network, it will be a dream come true for data analysts all over. Reports suggest that predictive analysis and machine learning helps profit margins rise by at least 20%. There is no doubt, that the corporate world will benefit hugely.