If you’ve been in real estate for any length of time, you know there’s a lot that must happen during each transaction, regardless of your earnings. In addition to having the required knowledge and certifications, you must be able to manage a variety of key functions. Integrating a real estate CRM system is a great way to simplify and lighten your workload. Let’s take a closer look at how you can benefit from CRM.
1. Lead Development
There’s a lot you can do to capture leads. Once you have done so, you’re just getting started because those leads must be developed and nurtured. The right real estate CRM system can help you achieve that goal. You can develop leads in many different ways, such as the use of an electronic newsletter that’s automatically sent out to your contacts using a drip campaign strategy. This isn’t something that’s standard, boring or typical. In fact, you can create a variety of engaging letters that are pre-written and distributed when it’s appropriate.
2. Team Collaboration
When you’re just getting started as a real estate agent, you might decide to venture out on your own. In the event that you join a team or establish your own team, collaboration is something that can be difficult if you don’t have the right software. Fortunately, a good real estate CRM system can make coordination and collaboration with either internal or remote teams easier. You can share information and view what’s happening with clients and the workload, often in real time. It’s a great way to optimize the efficiency of your operations.
3. Goal Setting
Many of the real estate CRM programs on the market have a goal setting feature that enables you to establish goals and monitor the progress that has been made. This is often a much appreciated feature because you can see where you are and determine what’s necessary for you to get back on track if you get overwhelmed from one week to the next. It’s a great way to establish a tactical roadmap for completing your work so that you are always headed in the right direction. More resources can be found at www.ixactcontact.com,or speak with one of their experts if you require additional insights.
4. Social Media Marketing
Managing social media is a job within itself that requires a lot of time, effort and patience. If you don’t have an automation feature for social media marketing, you’ll end up spending every free moment you have posting on different platforms. There are CRM systems that significantly simplify your social media marketing functions.
As a realtor, there are many ways to benefit form customer relationship management systems. You simply need to identify a program that works best for your needs.